M{2e} Courses of Instruction
School of Communication
Economic Thinking for Communication and Journalism [CORE]:
Introduction to microeconomic and macroeconomic principles; analysis of contemporary issues in media, communication and journalism industries from an economic perspective. (COMM 207)
Media Economics: Perspectives on Communication Industries [CORE]: Application of economic principles in the areas of media ownership, market structure, industry regulations, media convergence, and entrepreneurship in new media. COMM 208 - Prerequisite: COMM 207.
The Communication Revolution, Entertainment, and the Arts:
Explorations of the effect of digital technology on the entertainment business. Relationships among technology, economy, popular culture, entertainment and art. COMM 306
Social and Economic Implications of Communication Technologies: Social and economic impacts of information and communication technologies; social factors that shape technological change; issues include access, privacy, freedom of expression, productivity, democratic control. COMM 345
Advertising and Communication:
Advertising as a mode of communication; U.S. advertising history and institutions; economic and policy contexts (domestic and global); critical analysis of advertising texts. COMM 355
Media Consumption:
Theoretical approaches to the study of media consumption and audiences; examines international media and consumption practices; explores new media’s impact on consumption. COMM 363
Global Entertainment:
Survey of economic, political, and cultural dimensions of the global entertainment marketplace; focuses on the international production and distribution of media products and services. COMM 430 - Prerequisite: COMM 300.
Global Strategy for the Communications Industry:
Addresses the practical and theoretical aspects of the international economy that are most relevant to management strategy in the communications industry. COMM 431 -
American Media and Entertainment Industries:
Examines the history, technology, regulations and business practices of American broadcast and entertainment industries; assesses the influence of convergence and globalization on the evolution of post-network television; provides students with first-hand access to the industry executives and thought-leaders shaping the media supply chain's digital future. COMM 432
Media, Money, and Society:
Investigates money as both a medium of communication and a micro-technique of political power; surveys social scientific analysis of money and financial markets; money and popular culture; the business press; representations of Wall Street in Hollywood cinema. COMM 454
Entertainment, Marketing and Culture:
Explores blurring of entertainment, marketing and culture in advanced information economies; intersections of culture and media and their social ramifications. COMM 456. Prerequisite: COMM 300; recommended preparation: COMM 200, COMM 201.
Gender in Media Industries and Products:
Examines how gender and other facets of identity (race, sexuality, age) function within the marketing, distribution, exhibition and employment practices of media industries; analyzes the social and cultural spillover effects of these practices. COMM 465
Communication and Global Organizations:
The role of communication in global organizations; information, networks, and communication technologies for global organizing; computer-based collaborative work and virtual organizations. COMM 487. Recommended preparation: COMM 385.
Home Entertainment:
Considers the historical evolution of media firm business models that situate entertainment content in the domestic sphere, initially via electronic television and subsequently through ancillary formats facilitated by digitization (i.e., cable television, home video, DVD, DVR, video-on-demand, online video service, etc). COMM 499
Distribution of Recordings: Media, Retail, and Online Channels:
Cultural and critical analyses of radio and recording industry development and business strategy; influence of legal and regulatory institutions, impact of new forms of distribution. COMM 499
The Arts and New Media (4):
Organization, economics, and policy of arts as affected by new technologies. Architecture, design, advertising, and fashion as context. Implications for arts promotion, management, and funding. COMM 544
New Media Literacies:
Examines intersection of education and participatory culture, literacy and media change, the participation gap, informal learning and knowledge communities, emerging social skills and cultural competencies. COMM 578
Entrepreneurship in the New Media (4)
Examination of how the digital revolution is creating news media entrepreneurs, and changing the way news is disseminated by journalists and heard by consumers. COMM 579
Economics of Information (4)
Applications of macro and microeconomic principles: economic role of the information sector; production, distribution, and pricing of information products; information in the functioning of markets. COMM 635
Organizations and Communication Technologies (4)
Communication technology impacts on organizations; organizational influence on technology development and deployment; methods for organizational communication technology studies; critiques and implications for theory and research. COMM 641
Innovation and the Information Economy (4)
Analysis of the innovation dynamics fueled by the information and communication technology revolution; economic, technological, institutional and personal underpinnings of innovation and entrepreneurship. CMGT 515
Communication and the International Economy (4)
Examines the impact of global economic changes on communications industries, the political and economic forces shaping these industries and the roles of its managers. CMGT 531
Development of American Media Industry (4)
Origins of American radio and television broadcasting industry and analysis of its development into the contemporary media industry; covers history, technology, regulation, and business practices. CMGT 532
Emerging Communication Technologies (4)
Basics of multimedia; new forms of audio and video interactive technologies; computer communication networks; social, political, cultural, interpersonal, organizational issues related to emerging communication technologies.
CMGT 533 (Duplicates credit in former COMM 533.)
Business Strategies of Communication and Entertainment Firms (4)
Competitive analysis and strategic formulation of entertainment and communications firm; cases examine product differentiation, marketing, emerging networks and technological strategies for traditional and new media. CMGT 542 (Duplicates credit in former COMM 542.)
School of Journalism
Public Relations
Advertising Media and Analysis:
Selling, planning, buying for the media; advertising’s relationship to society and business; media choice. JOUR 342 Prerequisite: JOUR 340.
Entertainment, Business and Media in Today’s Society:
An examination of the symbiotic relationship of the entertainment business and the media; press coverage of the entertainment industry; Hollywood’s relationship with news media. JOUR 381 Prerequisite: JOUR 409.
Digital, Social, Mass Media Public Relations Strategies:
Analysis of shifting media environment; development and execution of multi-platform campaigns based on organizational goals and audience characteristics. JOUR 536
Managing Communication in the Entertainment Industry:
Examination, application and critique of traditional and contemporary organizational communication theory as it applies to the entertainment industry’s unique internal and external environments. JOUR 583 - (CMGT 543)
Journalism
Business Reporting:
Techniques of reporting and writing about business, economics and finance. JOUR 443 - Prerequisite: JOUR 302, JOUR 303.
Money, Markets and Media:
Students approach economic principles and concepts through case studies, historical examples and the day’s headlines. JOUR469
Follow the Money:
This course is structured like a newsroom, in which students are assigned beats in order to gain a hands-on, real-time approach to covering business, economics and public finance. JOUR599
Monetization and the New Media:
This course equips students with a nuanced understanding of how journalism works as a business by exploring different strategies – such as paywalls, aggregation and engagement – that are being tested in today’s marketplace JOUR599